Mid-Term Examination: MGT 404: Strategic Management

MANARAT INTERNATIONAL UNIVERSITY (MIU)

Department of Business Administration (DBA)

Program: BBA. Semester: Spring-2011. Section: 20^th M & F

Mid-Term Examination

Course Title- MGT 404: Strategic Management

Time: 01.30 hrs.                                                                                                                 Full Marks: 30

Ø   Give Correct Answer of All questions. Ø   Chronological Answer of Questions is a Must. Ø   Wrong Answer may lead to the Negative Marking. Ø  After Completion of the Examination Return the Question Paper with the Answer Script.

01. (a) The managerial process of crafting and executing a company’s strategy consists of five interrelated and integrated phases. Justify this statement with necessary figure. 

      (b) What do you know about the strategic vision & a mission statement?  Mention the mission statements of the following organisations:

                              i.            Eastman Kodak,   

                             ii.            Avis Rent-a-Car,

                           iii.            MIU,

                           iv.            Radhuni Gura Masala,

                             v.            Citicel,

                           vi.            Grameen Phone,

                          vii.            Bangla Link,

                        viii.            Robi,

                           ix.            Teletalk and

                             x.            Nokia Phone.

      (c) Heinz uses the acronym PREMIER to identify seven values that “define to the world and to ourselves who we are and what we stand for”. Explain the mentioned acronym.

    (d) Objectives are needed for each key result managers deem important to success. List some representative kinds of financial and strategic performance objectives in a table (Any ten).

      (e) Depict the strategy-making hierarchy of a diversified company.                                                                                                                                       

02. (a) Industry and competitive analysis aims at developing insightful answers to seven questions to gain competitive advantage over its rivals. What are those questions?                                                                                  

      (b) What does the industry mean? What are the industry’s dominant economic features? Explain 9^th and 10^th of those features.

      (c) Depict and explain the model which holds that the state of competition in an industry is a composite of competitive pressures operating in five areas of the overall market.

      (d) There are three important tests which can be used to evaluate the merits of one strategy over another. Explain the tests of a winning strategy.                                                                                                                                   

      (e) Depict- what to look for in identifying the key elements of a company’s strategy.

# MGT 404: SM/Mid-Term/Spring-2011//DBA/MIU #