MANARAT INTERNATIONAL
UNIVERSITY (MIU)
Department of Business Administration (DBA)
Program: BBA. Semester: Spring-2011. Section: 20th M & F
Final Examination
Course Title- MGT
404: Strategic Management
Time:
02.30 hrs. Full Marks: 50
Ø
Give Correct Answer of All questions.
Ø
Chronological Answer
of Questions is a Must.
Ø
Wrong Answer may lead
to the Negative Marking.
Ø
After Completion of the Examination Return the Question
Paper with the Answer Script.
|
01. (a) Define resource strength. Identify several forms of
resource strengths of a diversified company.
(b) What tests a company has to pass to prove the competitive power of its resource
strength?
(c)
List a set
of questions, the
answer of which helps a co. to reveal its overall situation (with the help of
SWOT listing).
(d) What do
you know about the concepts Benchmarking and Core Competencies?
(e)
How the components of a single-business company’s
strategy can be identified? Exhibit.
02. (a) Summarise
and exhibit the five
distinct competitive strategy approaches which the company may follow.
(b) When a low-cost provider strategy works best?
(c)
When a differentiation strategy works best?
(d) Do you have any idea about the pitfalls of a differentiation strategy?
(e)
Define in brief the perceived value and the signaling value.
03. (a) Why companies expand into foreign markets?
(b) List some
common strategy options for entering & competing in foreign markets.
(c) When a
company should concentrate its activities in a few locations?
(d)
State
three
additional types of offensive strategies which are suited to companies
competing in foreign markets.
(e)
How a localized or multicountry strategy differs from a global
strategy? Show in a figure.
04. (a) Who is the father of modern management? Summarise the principles of modern management.
(b)
Who is the father of scientific management? State the principles of scientific
management.
(c) Write short
notes on MBO and MBE.
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